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Using promotional products to launch a new brand can be an effective way to create awareness and generate excitement about your brand. Promotional products are a tangible way to showcase your brand, and they can provide a lasting impression on your target audience.

Here are some tips for using promotional products to launch a new brand:

1. Identify your target audience: Understanding who your target audience is, and what their interests are, will help you choose the right promotional products to launch your brand.
2. Choose the right products: There are a wide variety of promotional products to choose from, including pens, t-shirts, water bottles, and keychains. Consider choosing products that align with your brand and will be useful to your target audience.
3. Make it personal: Adding a personal touch to your promotional products can make them more memorable. This could be as simple as including your brand’s logo or a tagline, or it could be a more personalized approach like adding a unique message or a special offer.
4. Create a strong call-to-action: Promotional products can be a great way to drive traffic to your website or social media platforms. Including a call-to-action on your promotional products can help you turn your target audience into customers.
5. Distribute your promotional products strategically: Consider targeting your promotional products to your target audience in a specific location or event. This can help increase the impact of your promotional products and create a more personal connection with your target audience.

Overall, using promotional products to launch a new brand can be a cost-effective way to build brand awareness, generate excitement, and attract new customers. Whether you choose to distribute your promotional products at an event, in a store, or through the mail, be sure to choose products that align with your brand and target audience, and always include a strong call-to-action.